and field stars start to amaze us in school as we see them leap over the
sped around the track, or
throw a discus into the distance.
Since track and field is really a compilation of many sports and because
of this there are many opportunities to find sponsors. In addition, due
to the many companies out there willing to sponsor track and field
events, thereís lots of competition between companies, essentially
making it a buyersí market, which is all the better for you.
1. Sports beverage companies, such as Gatorade, often come to mind when
sporting events are talked about. They usually offer their products for
free in exchange for some free ads. Itís no mistake that the cooler is
next to the coach, where TV cameras will often get the name of the
sports beverage in the shot. Depending how good a
track and field star
you are, you may get Gatorade to sponsor you. If thatís out of the
question, donít forget that there are literally tons of sports beverages
out there, all vying to be the top product. Just take your pick. In
order to increase your chances of getting sponsored, draft a sponsorship
letter outlining your proposal to the companies. If the corporate
sponsorship proposal gets accepted, get ready to receive products and
even cash in exchange for advertising their product.
2. Going on the TV or radio could be twice as good an opportunity for
you. Not only will you get the chance to meet some important press
people, but you will also get your name out there. Of course, youíll
need a reason to go on the TV or radio. So if youíve placed in a
track and field event,
whether locally or regionally, contact your nearest TV or radio station
and ask to be put on the air. If youíve won an important event, go to
the most important TV station that will accept your proposal. Although,
if youíve won an event, you might just have the press knocking on your
3. The newspaper is still an important way to get your name out there.
And thereís nothing like seeing your name in print. If you have a photo
there, thatís even better. Journalists often go to track and field
events, so the next time you see one, why not go up and start a
conversation? If theyíre busy, thatís ok, but itís still worth a try.
Youíve got nothing to lose. In addition, event sponsorship might also
been done by a newspaper, so you could talk to the person in charge and
find out a bit more.
If this sounds like something that interests you, consider contacting
one of our sponsorship consultants to find out more information about
track and field sponsorships.
and field sponsorship videos:
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